It was founded thanks to Emanuele Alberto, the son of King Vittorio Emanuele II, with the aim of creating a village with a school, a church, a tobacconist, a baker and a recreational club.

Built between 1860 and 1870. Here lived the families that passed down the duty of ensuring the privacy of the Mirafiore family and of regulating in ward and out ward traffic. No one could enter of leave without having been attentively examined by the custodian. Famous was the Vialardi family who alternated from father to son as custodians of the estate for over 50 years. To this day locals remember the austere and scrutinizing stare of “Monari” who never let an entrance or an exit go unobserved.

At a time when technique and science where not sufficient, the most the old farmers could do was place their hope in magic. The Langa, in fact, is full of old testaments and legends relating to magic. Usually these stories are tied to natural calamities, such as the arrival of new, unknown diseases, or particularly adverse weather patterns approaching just before the harvest. It is possible that the stone vineyard had been created to contrast the drama caused by phylloxera, a disease that destroyed European viticulture in the early 1900’s. The magical element represents a system of oral knowledge used to interpret the world and tackle daily hardships. Talismans, stones, enchantments, and prayers are all expressions of the culture of a community that searched for solutions, even transcendental ones, which could battle calamities, derail destiny towards a state of serenity, and fight against the state of despair. In addition to being organic, this vineyard is also magical, thanks to its stones… We cannot exactly explain why, but this “magical” wine tastes better. Try it yourself!

The building appears on the Village blueprints only from 1919 on, year in which its construction was finished. The building was designated to be lived in by the company’s staff. The old residents called it “Ca’ Nova” (“New House”), perhaps because, compared to the buildings built towards the end of the 19th century, this building was designed with more modern principles, ensuring increased comfort for its residents. The possibility of living within the Village was part of a numerous and appealing series of what today we would call “benefits”, something definitely ahead of its time considering employees were also guaranteed contributions and the right to a retirement fund. To this day, Palazzo Madama still hosts the families of some employees.

The first workers arrived at Fontanafredda back when King Vittorio Emanuele II was here and some of them were permitted to live in the farmsteads, with a sort of rudimental “room and board” contract. Once Emanuele Alberto, son of the King, founded the winery, what before was more-or-less a clandestine royal estate quickly transformed into a hamlet. In the following decades, it grew to the point of becoming a small village with a school, a church, a bakery, as well as a recreational center. At its peak, the village was home to 250 people. Today, 15 families still live there.

Construction of the building ended in 1880 by the will of the Count of Mirafiore, Emanuele Alberto, son of the King. Later, when the Village was inherited by the son Gastone, his wife, Countess Margherita, chose to open the co-ed school to allow the employees’ children to learn to read, write, and count. In 1911, the lower level of the building was therefore reserved for the school. The teachers, three nuns, lived on the upper level. Studying was alternated with recreation: one of the two stables of the building was the meeting area for the winter watches, an ancient farmer tradition during which people would meet, play cards, drink wine, listen to the grandmothers as they told stories to the children, play music, and dance. Today the building hosts the employees’ offices and the wine shop and a tasting area.

Since the time of Vittorio Emanuele II, Fontanafredda was set up as an agricultural-oenological company capable of producing high-quality wines. Both the vineyards and the cellars, which were being built in those years, would have served to this purpose. Their construction, organized on different levels in order to maximize efficiency of operations, was completed with Emanuele Alberto. It was the Count of Mirafiore himself who took the initiative to open these spaces to the public and, in fact, there are many accounts of reporters who visited the estate in those years who praised the tidiness, cleanliness, the
total absence of wine stains, and the extreme scrupulousness of the cellar workers. In the
following years, the cellars were expanded and remodeled multiple times.
There are still six original chestnut barrels in the king’s cellar, but they are no longer in use as they are too old to contain liquids. The particularity of these barrels lies in the ceramic plaques that indicate the capacity, expressed in litres rather than hectolitres, as
happens today, due to the duty applied at the time; a tax on the production of alcohol
which imposed the precise indication on every container of the quantity of product contained inside it. You can also see that the barrels are supported by bricks. The cellarmen
used to light fires in the space below the barrels to raise the temperature of the wine and trigger the malolactic fermentation process. In the other barrels housed in this cellar,
Fontanafredda’s Barolo Crus are now aged.

In 1858, when King Vittorio Emanuele II purchased the lands previously owned by Roggeri Giacomo by means of a Royal decree sent to the municipality of Serralunga d’Alba, Fontanafredda was a simple and small subzone with spectacular soils but nothing else. It was the King, in fact, who began construction of the cellars and the Royal Villa, planted the first vineyards, and created this park. In those days, the wealthy would distinguish themselves by collecting precious, exotic plants, sometimes already centuries old, in their gardens, having them shipped from all over the world.
We have studied and catalogued each plant, providing you with information regarding their species, their history, and their origin. More specifically, do not miss these 9: Greed Spruce (1858), Deodara Cedar Tree and Himalayan Cedar Tree (1870), Ginkgo (1870), Read Beach (1870), Costal Sequoia (1878), Common Oak Tree or English Oak Tree (1870), Atlantic Silver Cedar Tree (1950), Black Poplar (1950), Incense Cedar or Libocedrus Cedar (1870).

The structure probably already existed in 1858 when the Village became part of His Majesty’s holdings. It was later expanded on the King’s orders and renamed “Royal Villa” (also known as his hunting lodge). Initially, the villa was quite small with only the central structure had been built, they followed the expansion work which saw the construction of the two side structures. After the Second World War, the Villa was chosen by the new owners, the Monte dei Paschi di Siena bank, for representative activities. Today the Royal Villa hosts Guido Ristorante, of the Alciati brothers. On the second floor, intact, are the King’s and Rosina’s bedrooms.

The little church, dedicated to the “Mary of the Snow” was erected in 1906. Previously, in its place, was a building used as the bread oven and Mass was celebrated within the Royal Villa. Baptisms, weddings, and funerals set the rhythms of a living community. Many of the priests throughout the years were a pivotal point in the life of the estate, performing the most diverse functions aside from their priestly ones, organizing theatrical recitals and defending the workers in times of most uncertainty. To this day, during festivities, the parish priest of Serralunga d’Alba celebrates Mass in the little church of Fontanafredda.

The little lake, already shown in a map from 1850 before the acquisition of the estate by His Majesty, was probably of smaller dimensions compared to the current ones as it was filled by a cold spring which gave the Village its name and,  especially, by the rainwater collected by the surrounding hills. In the winter, this lake would provide the ice for the ice-house and it is said that the truffles that were found nearby were enormous. A few testimonies state that the part previously not occupied by the lake, which today is much larger, used to host a tennis court. It is said that the  children who lived in the estate were
responsible for gathering the balls and, at the end of the match, Rosina would offer them tea and cookies. Today, it plays an important role in environmental preservation. Water is purified through a phytodepuration system, collected in the lake, and then reused for secondary purposes.
Thanks to this system, Fontanafredda  returns approximately 80% of clean water back to
the environment.

Fontanafredda’s social club was set up in the late 1800s as a sort of “Brotherhood of Farmworkers”. The club was created by Emanuele Alberto Count of Mirafiore, a very empathic man with a great commitment to the estate, who also had the working and personal lives of his employees at heart. People say that the king’s son used to spend his evenings reading books to those among his staff who were unable to read themselves. The CRAL – Centro Ricreativo Aziendale Lavoratori (Employees’ Recreational Circle, or Social Club), was reformed in 1973, thanks to the efforts of its members and chairman, Mauro Marchioni.

Villaggio Narrante continues to be a community, in which the CRAL is still devoted to the estate’s employees and is a non-profit social club which organises, trips, cultural tours, summer camps and much, much more.

Inside Palazzo Madama, the farming community of the Village was able to make use of a rural oven to bake bread and other things. Some historical pictures show that the oven was originally built in 1900, on the spot currently occupied by the little church. In the twenties, when Palazzo Madama was built, the decision was made to move it to the new building, which was better placed in relation to the employees’ homes. Every farmer made his own dough during the night between the Saturday and Sunday and on the Sunday morning, before mass, everyone stood in line to bake their bread.

The Rotonda, the original shape of which can still be clearly identified on the ceiling with its particular rib vault ceiling, is a beautiful example of 19th century industrial architecture, once sed for crushing and fermenting grapes. The grapes used to be tossed through holes in the sides, which are now bricked up, into big wooden vats here they were trodden. In this magica place here everything became a celebration in the month of September, the first meeting of the Arcigola movement was held in 1986. Arcigola was the forerunner of that was to become Slow Food, born right here at Fontanafredda, thanks to a group of friends led by Carlin Petrini. The plaque on the wall commemorates the event. Starting from here, Slow Food has become what is now the world’s greatest narrator of the biodiversity, quality and excellence of the Italian and  international agri-food sector. The
great battles fought by this movement have led to the  reservation of many products and traditions that comply with the three essential requirements of the philosophy of Slow
Food, which states that food must be Good, Clean and Fair. Today, the Rotonda houses the large barrels of Fontanafredda and an amphora used to vinify the Nebbiolo d’Alba DOC Marne Brune whole cluster.